Mission Statement

We produce cutting-edge, custom-written, life-like comedic videos featuring Presidents Donald Trump, Barack Obama, George W. Bush, and Bill Clinton, using cutting-edge technology and the world’s best political voice impressionist for live events including corporate and association gatherings, political and charity galas, and private and personal parties, as well as for internal new media projects including industrial films, training videos, and special events.


Note

We have a 3 year window where we can corner the corporate entertainment market before facial and vocal video manipulation technology are working 100% in sync with each other. We have strong relationships with top talent agencies, speakers bureaus, and event producers across the globe who will market and sell this service/product. We have the best presidential voice impersonator, Ben Campbell, who will provide all of the voices for this project.


Pitch

From 1992-2000, comedian Tim Watters was the premier President Bill Clinton impersonator. He was the first natural born lookalike of a President who refined the look, learned the voice, perfected the mannerisms, and developed a 30-minute comedic State of the Union address. Tim was being consistently sold for $10,000 per appearance (plus travel, hotel, and accommodations), and averaged 25 bookings a month. One of the primary reasons clients booked Tim was for the 1-2 minutes of his performance. In that era, smartphones did not exist, therefore people did not know where the President was every moment of every day. In fact, the only news a conference attendee had access to was the newspaper left out in front of their hotel room door or from one of the three television news stations. So when the event emcee announced that a special guest had arrived on location and Tim came walking out onto the stage, the audience believed President Bill Clinton was making an appearance at their event. This willful suspension of disbelief would last 1-2 minutes, until Tim pulled his signature Presidential seal out from his suit jacket and loudly smacked it onto the front of the podium. At that moment that Tim injected comedy into the performance, the audience was let in on the prank, a giant laugh broke out, and the fun began. Obviously, this phenomenon can no longer happen using a live performer, but it can be achieved with our cutting-edge product. In this era, the emcee will announce a live video feed from a very special guest. In a 2-minute video, our writer, voice actor, and tech engineer will take the audience through a skillfully crafted rollercoaster ride - first letting them believe the President is addressing them, then slowly injecting the comedy, and finally letting them in on the gag.


Intake / Creative Process

  1. Producer works out project specs with client

  2. Producer secures client contract

  3. Writer works with producer and client to develop a custom script


Video Engineering Process

  1. There are two different methods that will work for our desired end results: “Face Swap” and “Deep Fake”

  2. Deep Fake is a much better solution than Face Swap, but is proving much more difficult to secure the technology


“Face Swap”

Technique:

  1. Voice actor would wear a wig, basic theatrical makeup (in the case of a character like Obama prosthetic ears must be attached), body suit when needed (in the case of a character like Trump a fat suit), and a costume

  2. Voice actor would be shot at a professional green screen studio while using his character’s voice and all mannerisms (including hand gestures)

  3. The background will be added in mid-post-production (in the case of a character like Trump an Oval Office set will be inserted) and a video will be rendered

  4. The Face Swap engineer will then swap the target face (let’s say Trump) with the voice actor’s face and the final Face Swap video will be rendered (note: the only thing being swapped is the voice actor’s face / the rest of the video comes straight from the voice actor’s performance)

  5. Post-production work (for example, news scrolls, chyron, logos, opening/closing bumpers, etc) will take place and the final video will be rendered

Pros:

  1. We already have access to the technology and an engineer to run it

  2. Technology service fee is fairly inexpensive

Cons:

  1. Voice actor must have a collection of wigs and costumes

  2. Must shoot source video at a professional studio

  3. Mid-post-production chroma key work needs to be done

  4. A fair amount of people are already experimenting with this technique

  5. Will never look real, so we can’t charge as much for it

Up Front Investment:

  1. Wigs, theatrical makeup, light prosthetics for outside-of-the-face area (ears), body suits (fat suits), costumes

  2. Demo video

  3. Website

  4. Sales trip

Cost of Goods:

  1. External Sales commission

  2. Internal Sales commission

  3. Producer fee

  4. Writer fee

  5. Voice actor fee

  6. Studio fee

  7. Mid-Post-Production fee

  8. Face Swap fee

  9. Post-Production fee

Target Pricing:

  1. List Price: $7,500 for first 2-minutes, $3,000 for each additional minute

    1. Includes: writer, voice actor, studio, mid-post-production, face swap engineering, post-production

Estimated Cost/Revenue (on 2-minute video):

  1. Sale Price: $7,500.00

    1. External Sales Commission (to bureau, agency, producer - we will not pay this when we sell direct) 25%: $1,875.00

    2. Internal Sales Commission 10% (paid to whoever makes the direct sale or sets up the reseller account who makes the sale): $750.00

    3. Producer Fee: $1,250.00

    4. Writer Fee: $500.00

    5. Voice Actor Fee: $1,500.00

    6. Studio Fee: $125.00

    7. Mid-Post-Production Fee: $125.00

    8. Face Swap Fee: $500.00

    9. Post-Production Fee: $125.00

    10. SUBTOTAL: $6,750.00

    11. TO COMPANY (will be split between partners): $750.00 (when paying External Sales Commission), $2,625.00 (when not paying External Sales Commission)


“Deep Fake”

Technique:

  1. Voice actor would video record himself from a home studio using an HD webcam and a professional microphone (no makeup or costume is necessary)

  2. The Deep Fake engineer would find a “target video” (say an interview or PSA) of the subject (say Obama)

  3. Voice actor’s video would act as the puppeteer for the target video which would act as the puppet

  4. The Deep Fake video will be processed

  5. Post-production work (for example, news scrolls, chyron, logos, opening/closing bumpers, etc) will take place and the final video will be rendered

Pros:

  1. Voice actor does not need to have a collection of wigs and costumes

  2. Do not need to shoot source video at a professional studio

  3. We do not need mid-post-production chroma key

  4. No one is using this technique for commercial purposes right now

  5. Will look real, so we can charge top dollar

Cons:

  1. Do not have access to the technology or an engineer

Up Front Investment:

  1. Possible “grant” to or “investment” in the Deep Fake developers

  2. HD webcam

  3. Demo video

  4. Website

  5. Sales trip

Cost of Goods:

  1. Internal Sales commission

  2. External Sales commission

  3. Producer fee

  4. Writer fee

  5. Voice actor fee

  6. Deep Fake fee

  7. Post-Production fee

Target Pricing:

  1. List Price: $10,000 for first 2-minutes, $3,750 for each additional minute

    1. Includes: writer, voice actor, deep fake engineering, post-production

Estimated Cost/Revenue (on 2-minute video):

  1. Sale Price: $10,000.00

    1. External Sales Commission (to bureau, agency, producer - we will not pay this when we sell direct) 25%: $2,500.00

    2. Internal Sales Commission 10% (paid to whoever makes the direct sale or sets up the reseller account who makes the sale): $1,000.00

    3. Producer Fee: $1,000.00

    4. Writer Fee: $500.00

    5. Voice Actor Fee: $1,000.00

    6. Deep Fake Fee: $1,000.00

    7. Post-Production Fee: $125.00

    8. SUBTOTAL: $7,125.00

    9. TO COMPANY (will be split between partners): $2,875.00 (when paying External Sales Commission), $5,375.00 (when not paying External Sales Commission)


Team

Dustin Gold

  • Industrial Design degree

  • 15 years in marketing, web development, business consulting

  • 10 years in comedic talent development, management, representation, and brokerage

  • 10 years in corporate entertainment and media production

  • Responsibilities

    • Put launch team together

    • Launch website

    • Sales, secure agencies/speakers bureaus/event producers as well as direct clients

    • Process contracts

    • Manage projects

    • Accounting / Accounts payable and receivable

Ben Campbell

  • 30 years in radio

  • 20 years in voice overs for radio, television, film, and corporate

  • Regularly provides voices for Jimmy Kimmel Live, Conan, Howard Stern, and many others

  • Responsibilities

    • Provide all voices